BRAIN HEALTH: How can neuroscience-based innovation enhance behavioral and brain health? This was the question at the SharpBrains Virtual Summit, which brought together 170 participants from 19 countries. More than 2 billion people worldwide suffer from brain-based health and productivity challenges resulting in a global economic burden of more than $2 trillion. According to a recent survey, the number one fear of Baby Boomers is getting Alzheimer’s — the debilitating disease that slowly killed my father.